Wednesday 27th March2024
PECHA KUCHA FEEDBACK
This is my evaluation of my Pecha Kucha that was given by the class the general consensus is that I have good ideas and interesting points most of the people did not have anything to suggest for improvements which is always a good sign. A great comment that I got from one person would be ''good communication with the audience''.
WEEK 1
In terms of week 1 of the final major project, we mostly did research and got to know the theme which was identity, our aim was to discover what topic we wanted to do for our project I thought hard and wanted to do something that could provide original imagery for and something that I have experienced myself so my topic was experiences.
WEEK 2
In week 2, I completed my pecha kucha, which was a PowerPoint presentation that we needed to present to the class with different images and information about what we were going to do for our project, I also completed a Google Forms document acquiring primary market research to understand what people would want and their thoughts and feelings towards the project.
WEEK 3
Presented the Pecha Kucha to the class and received valuable feedback from each person you can see above, all the information from it has been read carefully and taken on board.
WEEK 4
Started planning my final products which were a website and a promotional video, and started getting together some ideas of what I wanted their outcome to look like, I did this by using some secondary market research, e.g. Wikipedia and different information sources.
WEEK 5
This week I have started to create my website and started to collect all of the content that is going to go into it i also have continued collecting some research that will go towards making my project better.
WEEK 6
Started coming to the end of the website just need to do the last finishing things and put it into my blog and evaluate it, I had to sort out the navigation on my website as there was a slight issue with it
Monday 20th May 2024
WEBSITE EVALUATION FINAL
For my Final Major project I wanted to create something that I could relate and can say that I have experienced, I wanted to be able to give genuine knowledge when creating this project and I feel as though I have done that, My target demographic for this product would be people who are looking to go travelling at a young age or in general have a passion for it and they are looking for the best ideas and options. My specialism I have followed for this is web, I think that it is my strong point and something that ultimately I enjoy a lot which is very important. I would say that I do think that I have got a passion for travelling and seeing the world now that I have been to some very far and wide places at such a young age. The research and planning for this product went really well, I managed to collect some primary market research through a survey that was created online then sent around for people to fill out, Some of the planning that I used was looking at similar products to mine and identifying what went well and what could be improved on and used snippets of my own.
Furthermore, Returning back to demographics some of the characteristics that would be needed for this product would be, Salary, and other than that I would say that nothing is off limits otherwise. The design of the website was a very important factor, what needed to be done in order the attract that younger more witty audience, firstly we wanted to create a look that was simple but effective, not too page areas and pages as they would lose interest quickly and keeping the colours all the same throughout. We did not face any geographical or contextual issues, something that we are aware of is some conflict in different countries at this moment of time so maybe we would not set our plan up for them to visit those particular countries at this moment of time, I think it is very relevant to the type of product that we are trying to sell. To create this website I used WIX it is a very good website builder and is leading in the web design industry, I have made big improvements on my website creation and that is through gaining new knowledge and skills. I am very happy with how it has turned out and it is what I had in mind for my initial ideas before starting this project.
Wednesday 22nd May 2024
PROMOTIONAL VIDEO EVALUATION
My initial ideas behind my promotional video was I wanted to create something that could show off and promote the ideas of experiences well, the message we were trying to get across was that you need to be able to listen to the people who have done it and seen these things first hand. The target audience for this particular promo video would be the younger generation between 16-25 the reason behind this would be that this video could easily be put on tiktok or instagram and that is where that age bracket consumes most of their content. the specialism used is film.
The research was in depth and I mostly used secondary research to find out about what would be good ideas to use, I had a look at similar types of videos on youtube and took some inspiration out of them to use for my own which I found very useful
The technology that I used was a PC and used Adobe Premiere pro to edit cut and add a voice over to the footage that I have gathered, All of the images that are used is all original imagery, I have been suing adobe premiere pro now for a number of years so over time I have gotten to know the software well, I have implemented more features and am currently learning more.
My initial ideas was that I wanted to create a short 30-40 second promotional video that appealed to a younger audience, I used an Upbeat backing track with a toned down voice over, this video would have been suitable for instagram/tiktok which is where most younger people consume content in this day and age.
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