CONTEXT

 Monday 19th February 2024

PRACTITIONERS CONCERNED WITH IDENTITY

Tom Holland (Spiderman)

Tom Holland

Tom Holland:

Tom Holland is an English actor born on the 1st of June 1996 and he is most famous for playing Peter Parker in Marvel Spiderman. Holland is from Kingston upon Thames he has 2 parents and three siblings. Tom Holland is a very good example of identity as he is the main character and is a very influential figure for young kids who like Spiderman films and aspire to be like him. 

Tom Holland's positive impact also shines through with his charitable efforts and humanitarian activities, using his platform for good, he also emphasizes the importance of work-life balance.

Friday 23rd February 2024

FMP ROUGH IDEAS

This mind map is to display some ideas that I might have for my Final Major project and what direction I am going to take it in, it is very early days but I feel as though this is going to be taken in a direction where it can really flourish and do well. 

Wednesday 28th February 2024

SELF-IDENTITY - MOODBOARD

Monday 4th March 2024

PRIMARY AND SECONDARY MARKET RESEARCH

In my FMP, for my primary market research I could use a VoxPop, the reason for this is that I would be able to ask individual people questions, and that would allow me to get raw and genuine answers to gain information about my product or different ideas that I am considering. I could also use is either a survey or a questionnaire, This is also a good way to obtain useful information as it is quick, easy and it does not cost a lot to carry out. Some of the questions could consist of. 

Do you think the type of products resonate well with the topic of choice?

Have you ever felt like you needed to experience something to be able to find out who you actually are? These are some examples of questions that I could ask when doing primary research. 

In terms of secondary market research my audience would be people who are looking to go travelling typically this is the age range after finishing school so I would say 18-25 where are your main travelling years, or people who are looking to discover self-identity. 

I have researched a couple of examples of sources that I have found that are already doing something similar to what I am trying to achieve. These websites are stating the benefits of travel for self-growth and identity but with my products, I want to do the same but provide you with photographic evidence of the places you can go, etc. 

Monday 4th March 2024

CONTEXT AND ENVIRONMENT

The product will be promoted on all social media platforms because this is where all young people consume content in this day and age, These platforms will include. Instagram, Tiktok, Twitter etc. We will be pumping out content and have a great marketing strategy. We will need to think about the analytics and the best times to post content, for example, have a look at data to see when people are on the respective social media platforms the most. The different content will need to be adapted for each platform, for example, Tiktok is a great place to create a fun interactive video as it is a big trend at the moment and has been for a long time, Instagram reels are brilliant for the 20-second nuggets of content leaving the audience wanting more. and then Twitter is good for the photos and the lightheartedness. 

Friday 8th March 2024

AUDIENCE DEMOGRAPHIC

The audience demographic for this would be people are are looking to potentially take a gap year want to go travelling in general, or maybe want to go and discover their own self-identity. 

The demographic for this would firstly be aimed at people between 18 and 25 but it can be used for a wide range of people upward of those ages, The gender does not matter it caters for all. You will need to have a stable income to make this a reality as it costs a lot of money to go travelling. Religion absolutely does not matter nor does education, this is meant to be a holiday/ travelling experience where you can discover your own self-identity or even understand what it is.

Monday 15th April 2024

PECHAKUCHA

My pechakucha is a presentation of all of my ideas, i wanted to form something that was simple to understand yet had very good detail of what im going to do.